Many people don’t think that they need a personal brand. But in the digital age you absolutely need a digital brand. It’s part of your online persona and it makes up the basis of your digital footprint. Even if you have a good job now you might want a different job in the future or you might decide to change careers entirely and chase your passion project as a career. When that happens you will need to have an established personal brand to make it easier to find success in a new career or market yourself to employers that are a better fit than the one you have now.
Hiring managers check out candidates on social media almost 9% of the time. They use services such as Kiwi Searches to screen potential candidates. That means that if you are looking for a new job or if you are trying to build up your reputation in your current job you will need to have a strong digital media presence. If you have not been working on building a personal brand here are some of the reasons why you should start building one now:
Employers will look for your digital media footprint. If you don’t have an established brand name people will wonder why you don’t have one. If you don’t have a social media presence it could signal that you don’t know how to use social media. Neither of those assumptions is good for your future. Someone could find out that you don’t know what you’re doing, especially if they spy on your text messages. Personal brand is going to be important in determining where and what type of job you get.
To Protect Your Identity
Another reason why everyone should have a personal brand online is for identity protection. You should set up accounts in your name on all the major social media platforms to prevent anyone else from doing it. When you take charge of your brand and set up accounts on social media in your own name you can control what information is published online about you and you can control the handles that have our name on them.
Identity theft happens to millions of people every year. People can easily spy on you. Having someone steal your online identity can mean that you will have a harder time. So it just makes sense to take control of your online identity and build a personal brand so that no one can impersonate you online.